Digital Strategey
We develop data driven digital strategy and manage integrated campaigns for leading organizations in Kenya that deliver measurable results.
Data Driven Digital Strategy That Converts Interest Into Action
In a crowded digital space, activity does not equal achievement. We develop and execute integrated digital strategies and campaigns designed to achieve your most critical business objectives, from product launches and market entry to sustained brand growth.
- Why Choose Us
Our Approach: A Data Driven Path to Digital Success
Our methodology is a rigorous, four phase process that transforms business objectives into measurable digital success. This disciplined approach to digital strategy ensures that every decision is intentional and every shilling spent is accountable.
Deep Dive and Audience Research
We begin by listening. Our team immerses itself in your business, your industry, and your ambitions. We conduct thorough market analysis and develop detailed audience personas to understand not just who your customers are, but what motivates them, where they spend their time online, and what messages will resonate most deeply. This foundational research is the critical first step in building an effective digital strategy.
Integrated Strategy Development
With a deep understanding of your landscape, we build your customized digital strategy. This is a comprehensive blueprint that defines your core messaging, selects the most effective channels (be it social media, search, email, or content), and outlines a tactical plan for engagement. This phase ensures all components of your campaign work together in harmony, creating a unified and powerful market presence.
Creative Campaign Execution
A great plan requires great execution. Our in-house team of content creators, designers, and media buyers brings the digital strategy to life. We develop compelling ad creative, engaging social content, and targeted email sequences. We then manage the entire campaign launch across all selected platforms, ensuring flawless implementation from day one.
Continuous Optimization
We continuously monitor its performance against your key business KPIs, such as lead generation, cost per acquisition, and conversion rates. We provide clear, actionable reports that move beyond vanity metrics to show real business impact. This data driven approach allows us to refine tactics in real time, optimizing your digital strategy for maximum results and ROI.
- Our Solutions
Our Digital Strategy Services
Our comprehensive digital strategy services provide the foundational blueprint and ongoing management required to transform your business objectives into measurable growth. We combine deep local market knowledge with a rigorous, data-driven methodology to ensure every shilling spent advances your goals. Our core offerings are designed to provide everything you need for digital success, from initial insight to final conversion.
Data-Driven Digital Strategy & Planning
We build the foundational blueprint for your success. This service includes in-depth market analysis, audience persona development, and competitive research to create a comprehensive, customized digital roadmap tailored to your specific business goals in Kenya.
Integrated Digital Campaign Management
From launch to optimization, we manage your entire campaign across all channels. Our team handles the seamless execution of your strategy, coordinating social media, search, email, and content efforts to ensure a unified and powerful market presence.
Go-to-Market Strategy for Product Launches
Specializing in high-stakes introductions, we develop and execute targeted launch strategies for new products and services. We craft precise messaging and select the most effective channels to ensure successful market entry and rapid adoption, as proven with clients like DPO Pay.
Performance & ROI Optimization
We believe in accountable marketing. This service provides continuous monitoring, clear reporting on key business KPIs (like lead generation and cost per acquisition), and real-time tactical refinements to maximize your campaign’s results and return on investment.
Among the clients we have worked with include: AATF, (internal link) KIPPRA, Kenya Railways, ECOWAS, Agriculture Transformation Office (ATO), Save the Children International among other clients.
An Overview of Past Projects
- Testimonials
Proof, Not Promises
Please know we are so grateful for you partnership on what was unquestionably our best Global Forum ever. I know it was not easy work, but thank you for your creativity, flexibility and smiles throughout these past months. Look forward to working with you again.
Bronwen Magrath
Global Programme Manager Schools2030, Aga Khan Foundation
(5.0 / 5.0)
We’ve worked with the Admedia team for several years and highly recommend them. They offer highly personalized attention and tangible results that we have not found in any other PR agency over the years. We’ve worked with Admedia on a variety of projects, most notably documentaries, animations, and other productions. They are a joy to work with and always deliver. They are adaptable and accommodating and take the time to understand our needs.
Esther Daud
Communications Officer - AGRA
(5.0 / 5.0)
Admedia’s commitment to excellence, creativity, and an out-of-the-box approach has set a new standard in providing results-driven campaigns for any industry. I now realize how critical it is to hire the right public relations firm to generate outstanding media opportunities in this highly competitive market. At the UNEA event, Admedia exceeded my expectations by supporting the coordination of media events and coverage (photography and videography), including the placement of press releases, and op-eds, organizing press conferences, and media appearances for the event.
Staff
UNDP
(5.0 / 5.0)
- FAQs
Frequently Asked Questions
What exactly is a "digital strategy," and why does my business in Kenya need one?
A digital strategy is a comprehensive plan that uses online channels to achieve specific business goals, such as increasing sales, launching a product, or building brand awareness. It moves beyond random posts and ads to create a unified, purposeful approach. For businesses in Kenya’s competitive market, a strategy is essential to cut through the noise, target the right audience efficiently, avoid wasted spending, and ultimately, generate a measurable return on investment (ROI).
How is your approach to digital strategy different from just managing our social media?
Social media management is a single tactic within a much larger plan. Our approach begins with deep research and data analysis to build a complete blueprint for your success. We integrate all relevant channels including search, email, content, and social media so they work together harmoniously. We focus not on vanity metrics like “likes,” but on key performance indicators (KPIs) that directly impact your business, such as lead generation and customer acquisition cost.
We are launching a new product. Can you help with a specific go-to-market strategy?
Absolutely. Our go-to-market strategy service is designed for high-stakes product launches, just like our successful campaign for DPO Pay’s “Easy Scan.” We develop a targeted plan that includes precise audience identification, competitor analysis, compelling messaging, and channel selection to ensure your product enters the market effectively, gains rapid traction, and achieves its adoption goals.
How do you measure the success and ROI of a digital strategy?
We believe in accountable marketing. Success is measured against the key business goals we define together at the start. We provide clear, actionable reports that track performance metrics like website conversion rates, cost per acquired lead, and sales pipeline growth. This continuous measurement allows us to optimize campaigns in real-time, ensuring your budget is always directed toward the tactics delivering the highest return.
Will you handle the entire campaign execution, or just provide the plan?
We provide an end-to-end service. Our team doesn’t just create the strategic blueprint; we are experts at bringing it to life. Our in-house creators, designers, and media buyers handle the seamless execution and daily management of the campaign across all selected channels, from social media and search ads to email marketing, ensuring flawless implementation.
Why should we choose Admedia over other digital strategy companies in Kenya?
Our differentiation lies in our rigorous, data-driven methodology and proven results for leading organizations. We combine deep local market knowledge in Kenya with a disciplined four-phase process that ensures every decision is intentional. Our featured case study with DPO Pay, which exceeded targets by 200%, demonstrates our ability to deliver tangible, high-impact outcomes under pressure.