Admedia Communications Limited’s marketing teams have been to all corners of the Nairobi Region, providing a go-to-market strategy for the new, innovative, and disruptive alternative payment option by Network International (DPO Pay) known as Easy Scan. Easy Scan is an innovative payment solution that enables clients to pay effortlessly by scanning a merchant’s QR code. The client’s device read the merchant’s QR code prefilling their details leaving them to enter the amount and confirm the transaction. Simply put, Scan, Pay, Go! It combines the speed of modern technology with ease of use, offering a seamless transaction experience for both businesses and consumers.
Our teams have zeroed in on busy malls, marketplaces, and high-footfall commercial centres to educate merchants about the product. Through our teams of dedicated brand ambassadors, we are promoting product awareness that is aimed at conversion through merchants’ onboarding. We have implemented impactful BTL activations overally attaining an impressive reach of 200% of the targeted merchants within the region, successfully converting 40% of them to clients.
To optimize on our lead generation prospects, we created the #EasyScan Mascot and included it in the brand’s activations activities. This has proven to be a genius move as the mascot has enhanced product visibility by being strategically positioned during the activations and building the desired hype around Easy Scan therefore creating top-of-mind awareness. The face of the mascot is a live-scannable QR code that simplifies the customer experience by offering a first-time interactive engagement with the Easy Scan platform.
In today’s fast-paced digital world, efficiency and convenience are key when it comes to financial transactions. Easy Scan is designed to revolutionize how you handle face-to-face payments for goods and services. By leveraging the simplicity of QR codes, Easy Scan is setting a new standard in payment technology. Whether you are paying for your “new” kicks at your local thrift shop, grabbing a quick lunch at your local kibanda, or paying for your mani-pedi services, just Scan, Pay, and Go!
As the leading and forward-thinking Integrated Marketing, Public Relations, Communication Support, Events Management, and Production Agency in the region, we always push the envelope with cutting-edge industry trends to ensure that our clients do not just keep up but lead the way in their respective markets. We believe that working with innovative clients across industries inspires us to continuously reinvent our strategies and provide unparalleled value. With our top-notch industry practices, we assure our clients of guaranteed results.
Call us today, #WeGotYou
Looking for a full-service marketing partner? Admedia Communications Limited specializes in delivering comprehensive digital, legacy, Below The Line, Above The Line, and Through The Line marketing solutions tailored for businesses across diverse industries. Whether you need data-driven digital campaigns to boost online presence, traditional media strategies to tap into established audiences, or experiential brand activations to directly engage customers, we’ve got you covered.
Our expertise spans various,sectors, including, Technology,Finance,Agriculture,Government Agencies, and more. With a customized approach, we ensure that each campaign is targeted, measurable,and designed to maximize your ROI. Partner with us to elevate your brand through innovative marketing strategies in the industry. Let us help you connect with your audience wherever they are.
