Admedia Communications proudly announces its collaboration with Kenya Railways Corporation, marking a strategic venture aimed at reshaping the narrative of rail transport in East Africa. We are building on the success of our groundbreaking work with the Moja Expressway – a flagship infrastructure project in Kenya, where Admedia supported strategic brand development and execution, as well as a robust marketing and communication campaign. Our support played a key role in propelling the Moja Expressway to achieve a staggering growth of 20 million transactions within just one year of operation.
In partnership with Kenya Railways, Admedia is spearheading a comprehensive brand strategy initiative to revitalize the image and operations of the corporation. Drawing on extensive market research, public awareness surveys, and a brand audit, Admedia is crafting a tailored strategy that encompasses innovation, customer-centric experiences, transparent communication, and sustainable growth. This strategic approach is poised to redefine the perception of Kenya Railways, fostering increased public confidence, enhancing stakeholder relationships, and contributing to the corporation’s sustainable growth.
The success achieved with the Moja Expressway underscores Admedia’s ability to deliver tangible and impactful solutions in the realm of public infrastructure. The Expressway’s remarkable growth from strategic brand strategy execution and marketing support showcases the effectiveness of Admedia’s approaches. With 20 million transactions in a year, the Moja Expressway stands as a testament to the power of collaborative efforts in shaping positive public perception and optimizing operational efficiency.
As Admedia forges ahead with its collaboration with Kenya Railways, the anticipated results include a reimagined visual identity for the corporation, improved operational efficiency, elevated customer experiences, and sustainable revenue growth. Through these initiatives, Admedia continues to be a driving force in helping to transform public infrastructure projects, contributing to the advancement of the transportation sector in Kenya and East Africa as a whole.
