Capacity Building
Admedia offers expert capacity building in Kenya. We help you get your staff clear about value, get found in a crowded landscape and get chosen for their skills.
Empower Your Team with Expert-Led Capacity Building
In a rapidly evolving digital landscape, your greatest asset is a skilled team. Our bespoke capacity building programs are designed to equip your organization with the practical, hands-on expertise to create compelling content, tell your story effectively, and achieve your communication goals.
- Why Choose Us
Why Choose Admedia for Your Capacity Building Journey?
Our capacity building programs are delivered by industry practitioners, not just academics. Our trainers are active professionals working on real campaigns, bringing current, real-world insights and best practices directly into the classroom.
Practical, Hands-On Learning
Participants spend most of their time using equipment and software, ensuring they gain confidence and practical experience.
Certification
Participants receive a certificate of completion, recognizing their newly acquired skills and commitment to professional development.
Post-Training Support
Our engagement doesn't stop when the training ends. We offer ongoing guidance and resources to help your team implement their new skills successfully.
Industry-Relevant Curriculum
Our programs are continuously updated to reflect the latest trends, tools, and algorithms in the digital marketing landscape. You learn what works today.
- Our Solutions
Our Core Capacity Building Offerings
We offer a range of structured courses and bespoke workshops tailored to meet specific organizational needs. Our capacity building programs are designed for various skill levels, from beginners to seasoned communicators looking to refine their expertise.
Video Production Mastery
Go from concept to final cut. This comprehensive capacity building course covers the entire video production process. Participants learn scriptwriting, storyboarding, cinematography, lighting, sound recording, and professional editing techniques using industry-standard software.
Digital Marketing & Social Media Strategy
This capacity building program focuses on developing and executing a powerful digital strategy. Learn about content planning, audience analytics, social media advertising, SEO fundamentals, and how to create content that drives growth and engagement.
Corporate Photography & Brand Storytelling
Capture your brand’s essence in a single frame. This hands-on workshop teaches the principles of composition, lighting, and editing to produce professional-grade photographs for websites, reports, and social media. This is a crucial capacity building skill for any modern organization.
Advanced Graphic Design with Adobe Suite
Create visually stunning assets that align with your brand identity. This course provides in-depth training on Adobe Photoshop, Illustrator, and InDesign. Participants learn to design infographics, social media graphics, posters, and marketing collateral from scratch.
We are proud to have been the capacity building partner for a diverse range of institutions such as AATF, ECOWAS, Gopay, IOM Gambia, IPPFAR, Safaricom and other notable organizations empowering them to tell their stories with confidence and skill.
An Overview of Past Projects
- Testimonials
Proof, Not Promises
Please know we are so grateful for you partnership on what was unquestionably our best Global Forum ever. I know it was not easy work, but thank you for your creativity, flexibility and smiles throughout these past months. Look forward to working with you again.
Bronwen Magrath
Global Programme Manager Schools2030, Aga Khan Foundation
(5.0 / 5.0)
We’ve worked with the Admedia team for several years and highly recommend them. They offer highly personalized attention and tangible results that we have not found in any other PR agency over the years. We’ve worked with Admedia on a variety of projects, most notably documentaries, animations, and other productions. They are a joy to work with and always deliver. They are adaptable and accommodating and take the time to understand our needs.
Esther Daud
Communications Officer - AGRA
(5.0 / 5.0)
Admedia’s commitment to excellence, creativity, and an out-of-the-box approach has set a new standard in providing results-driven campaigns for any industry. I now realize how critical it is to hire the right public relations firm to generate outstanding media opportunities in this highly competitive market. At the UNEA event, Admedia exceeded my expectations by supporting the coordination of media events and coverage (photography and videography), including the placement of press releases, and op-eds, organizing press conferences, and media appearances for the event.
Staff
UNDP
(5.0 / 5.0)
- FAQ
Quick answers to key questions.
What exactly is the "communication skills gap"?
The communication skills gap is the disconnect between an organization’s need for high-quality, engaging content (like video, digital marketing, and professional photography) and the internal technical and strategic skills to produce it. This often leads to inconsistent branding, wasted resources on ineffective content, and an over-reliance on expensive external agencies for every project.
How is Admedia's training approach different from other training providers?
We move beyond theory. Our core philosophy is experiential, hands-on learning. Participants spend most of their time using professional equipment and software to solve real-world problems. Our trainers are also industry practitioners, not just academics, ensuring you learn current best practices from professionals actively working in the field.
Which of your courses is right for my team?
Our courses are designed for various roles and skill levels. For example:
Video Production Mastery is ideal for communications officers and field staff.
Digital Marketing & Social Media Strategy is perfect for marketing teams and small business owners.
Corporate Photography suits PR teams and content creators.
Advanced Graphic Design is tailored for marketing and communication specialists.
We can also conduct a needs assessment to recommend the best fit.
Can you create a custom training program for our specific organizational needs?
Absolutely. Our flagship offering is customized corporate training. We begin with a collaborative needs assessment with your leadership to identify your specific skills gaps and objectives. We then develop a bespoke curriculum with relevant case studies from your sector, delivered at a time and place that minimizes disruption.
What kind of post-training support do you offer?
We believe learning continues after the course ends. We provide ongoing guidance and resources to help your team successfully implement their new skills. This ensures a smooth transition from the classroom to practical application, maximizing your return on investment and fostering long-term self-sufficiency.
Do participants receive a certification?
Yes. Upon successful completion of any of our capacity building programs, participants receive a certificate. This recognizes their newly acquired skills and their commitment to professional development, adding value to their personal portfolios and your organization’s capabilities.
Who are some of the organizations you have worked with?
We are proud to have been the capacity building partner for leading organizations across various sectors, including AATF, ECOWAS, Gopay, IOM Gambia, IPPFAR, and Safaricom, empowering them to tell their stories with confidence and skill.
Why is investing in internal capacity building more strategic than just hiring an agency?
While agencies are great for specific projects, building internal capacity fosters long-term self-sufficiency, enhances your team’s creativity, and builds a resilient, future-ready workforce. It transforms your staff from passive learners into active creators and brand champions, giving you greater control over your narrative and a much higher return on investment over time.