Admedia Communications to deliver Capacity Building Services for Senior Government Personnel in The Gambia through IOM – UN Migration Gambia, under the funding of European Union

Assignment Status: Ongoing (May 2021 – Present)

Admedia Communications Ltd has signed a fifteen-month agreement with International Organization for Migration (IOM) – UN Migration Gambia to provide migration communications training services. Under the terms of this agreement, Admedia is set to carry out a number of training activities with the core objective of equipping a total of 25 senior Government Communications personnel across different ministries with knowledge and skills in communications. The tasks include:

  • Design and implement a training program in the areas of crisis communication, public relations, social media management and content writing/editing.
  • Design and implement 1-1.5 hours per week self-learning modules
  • Produce a migration communications training toolkit
  • Produce a toolkit on developing communications strategies on migration.

The project is currently underway and Admedia Communications team have converged in The Gambia for a comprehensive one-week orientation process led by IOM Gambia. The team led by the Managing Director, Mr. Jacob Ouma alongside the Creatives Director, Mr. James Otis, on Tuesday, 22nd June, 2021, paid a courtesy call on His Excellency Ebrima Sillah, Minister for Information and Communication Infrastructure (MOICI), and H.E Sheikh Omar Faye, Minister for Defense of The Gambia ahead of the commencement of the Migration Communication Training.

Later on, the team held a debriefing meeting with Hon. Amie Njie Joof, Principal Secretary, MOICI, who is an International Consultant contracted by the IOM – United Nations Migration Gambia to work on the project. They were also in the company of Fatim Badjie, Chief Executive Officer, Ace Communications Ltd, an affiliate in The Gambia and the national consultant also working on the same project.

The Challenge

The Gambia’s population of 2.3 million makes it one of the smallest countries in Africa. With a notably small market size and perceived lack of job opportunities and gainful employment, over 35,000 locals were reported to have arrived in Europe through irregular migration between 2014 and 2018 alone, with many more stranded in Africa and along the Central Mediterranean route opting for a voluntary return in the face of adversity. In reality, many irregular migrants face incarceration, physical or sexual abuse, hunger/starvation, and in some cases, even death.

The Output

Our efforts to mitigate these adverse effects of irregular migration, whilst promoting local opportunities to deter the search of opportunities elsewhere by rendering our background in multidisciplinary trainings and migration-related projects. It is expected that at the end of the training, each trainee will have a very good understanding of Migration and on how to utilize communication tools to disseminate information. It is also expected that the training will elevate their growth in the field and further support their various workplaces.

 

Admedia will explore a mix of both physical and virtual sessions in the delivery of the trainings aimed at the development of the Migration Communication Strategy. All virtual classrooms are to be hosted on Admedia’s e-leaning portal www.admediatraining.com.

Day 1: One-on-one training kicks off

Admedia Communications Ltd boasts of a vast experience in media training, social media training, events management, creatives development, media campaigns, film productions, media relations/PR, successfully delivering projects for both local and international clients across the private sector, NGOs and Government.

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