Media Relations
Admedia offers expert media relations services in Kenya. We build genuine relationships with journalists, craft compelling stories, and secure meaningful coverage for your brand.
Transform Your Brand Story into Front Page News
With the noise going around on the different media, being heard requires more than a press release; it demands genuine connection. We craft meaningful media relations strategies that build lasting relationships with journalists and turn your narratives into impactful news stories.
- Why Choose Us
Our Media Relations Methodology: The Art of Connection
Our approach to media relations combines strategic thinking with genuine human connection, creating lasting impact beyond single news cycles.
Story Mining and Narrative Development
We begin by immersing ourselves in your world. Through deep discovery sessions, we uncover the authentic stories within your organization the innovations, the human journeys, the industry insights that deserve to be shared. We help you see your own story through a journalist’s lens.
Targeted Media Mapping and Relationship Building
We identify and map the specific journalists, editors, and influencers who matter most to your industry. We don’t just add them to a list we understand their work, their audience, and how your story might fit into their coverage universe. This targeted approach makes our media relations efforts personal and effective.
Strategic Outreach and Persistent Follow-up
We craft personalized pitches that demonstrate we’ve done our homework—referencing a journalist’s previous work and explaining why our story matters to their audience. We follow up with respect and persistence, knowing that the seventh email might be the one that lands the coverage, but only if the first six were valuable.
Coverage Amplification and Relationship Nurturing
hen coverage lands, the work continues. We amplify positive coverage across your owned channels and continue nurturing media relationships beyond the immediate news cycle. We become a trusted resource for journalists, positioning your organization as a go-to source for industry insight.
- Our Solutions
Our Media Relations and Storytelling Services
We move beyond transactional pitching to build genuine partnerships with media professionals while crafting stories that editors actually want to publish.
Journalist Relationship Building
We don’t just have media contacts; we have media relationships. Our team maintains genuine connections with editors, reporters, and producers across broadcast, print, and digital platforms. We understand their beats, their preferences, and what makes their audiences engage, ensuring your story lands with the right people at the right time.
Strategic Story Development and Pitching
We help you find the news in your narrative. Our team works with you to identify compelling angles, develop human-centered stories, and craft pitches that resonate with specific journalists and their audiences. We transform technical achievements into relatable stories and corporate milestones into impactful business news.
Press Release Writing and Distribution
While relationships come first, the craft matters. We write press releases that journalists actually want to read; clear, concise, and newsworthy. We then distribute them through targeted channels while personally following up with key media contacts to maximize pickup and coverage.
Media Training and Spokesperson Preparation
Prepare your leaders to shine in the spotlight. We provide customized media training sessions that equip your executives with the skills to deliver confident, compelling interviews that enhance your brand reputation and communicate key messages effectively.
Our media relations expertise has helped organizations across industries become regular features in Kenya’s most respected publications. Some of the clients we have worked with include: Purple Dot, AFD & NBA, Kenya Rugby League Federation, French Embassy among other reputable clients.
An Overview of Past Projects
- Testimonials
Proof, Not Promises
Please know we are so grateful for you partnership on what was unquestionably our best Global Forum ever. I know it was not easy work, but thank you for your creativity, flexibility and smiles throughout these past months. Look forward to working with you again.
Bronwen Magrath
Global Programme Manager Schools2030, Aga Khan Foundation
(5.0 / 5.0)
We’ve worked with the Admedia team for several years and highly recommend them. They offer highly personalized attention and tangible results that we have not found in any other PR agency over the years. We’ve worked with Admedia on a variety of projects, most notably documentaries, animations, and other productions. They are a joy to work with and always deliver. They are adaptable and accommodating and take the time to understand our needs.
Esther Daud
Communications Officer - AGRA
(5.0 / 5.0)
Admedia’s commitment to excellence, creativity, and an out-of-the-box approach has set a new standard in providing results-driven campaigns for any industry. I now realize how critical it is to hire the right public relations firm to generate outstanding media opportunities in this highly competitive market. At the UNEA event, Admedia exceeded my expectations by supporting the coordination of media events and coverage (photography and videography), including the placement of press releases, and op-eds, organizing press conferences, and media appearances for the event.
Staff
UNDP
(5.0 / 5.0)
- FAQ
Quick answers to key questions.
How do you measure the success of a media relations campaign?
We move beyond vanity metrics to focus on what truly matters. Our reporting includes quantitative data like the number of clips, potential reach, and advertising value equivalent (AVE). More importantly, we provide qualitative analysis: the prominence of coverage, message pull-through, the authority of the publication, and the overall impact on your brand’s reputation and business goals.
What makes your media list different from other PR agencies in Kenya?
Our media list is a living network, not just a spreadsheet. It’s built on years of personal interaction, understanding journalists’ beats and preferences, and a track record of providing them with relevant, newsworthy stories. This relational approach means our pitches are anticipated and respected, leading to higher open rates and engagement.
How quickly can you start securing media coverage for our brand?
While we can begin outreach quickly after onboarding, sustainable media relations is a strategic process, not an overnight miracle. Our first phase is always “Story Mining and Narrative Development” to ensure we have a powerful, authentic story to tell. From there, we typically begin seeing initial coverage within the first few weeks, building momentum over time.
Do you offer media relations services for specialized or niche industries?
Absolutely. Our approach begins with immersing ourselves in your industry. We have experience working with clients in technology, finance, sports, development, and more. Our strength is in quickly understanding complex subjects and translating them into accessible, compelling stories that resonate with both niche and mainstream media.
What is included in your media training sessions?
Our media training is highly customized but generally includes: crafting key messages, mastering interview techniques (for TV, radio, and print), handling tough questions, and building spokesperson confidence. We use realistic mock interviews with constructive feedback to ensure your leaders are prepared and poised for any media opportunity or crisis.
How does media relations fit into a larger public relations strategy?
Media relations is a powerful channel within a comprehensive PR strategy. It amplifies your messages to a broad audience, building third-party credibility that owned media (like your website and social channels) cannot. It works in tandem with other efforts like digital PR, corporate communications, and event management to create a unified and powerful brand presence.