In a significant stride for Kenyan sports, Admedia Communications has forged a dynamic partnership with the Kenya Rugby League Federation (KRLF). This collaboration will breath new life into the rugby scene, as Admedia actively invests not only in the sport itself but also in the dreams of countless young athletes across the nation. As KRLF participates in the JP Botha African Cup on 8th and 11th November 2023, this partnership is setting the stage for a transformative era in Kenyan rugby.
At the heart of this alliance, Admedia has provided a sponsorship package that encompasses both financial support and extensive communication assistance. The company and KRLF are currently working together to lay the groundwork for innovative strategies that will elevate the presence of KRLF on both national and international platforms.
“Supporting the KRLF is an honor and aligns with our vision of empowering communities through sports. We believe in the potential of the Kenyan team and are excited to be a part of their journey to success in the JP Botha African Cup,” stated Jacob Ouma, the Managing Director of Admedia Communications.
The synergy between Admedia and KRLF is already showcasing its potential through the strategic planning of various initiatives. Currently, Admedia is channeling its expertise in public relations, event management, and digital marketing to craft compelling narratives around the team’s journey. The company is also actively engaging with media outlets, ensuring that the stories of resilience and ambition that typify Kenyan rugby are reaching a broader audience.
The partnership is not just a seasonal affair; Admedia is committed to the long-term development of the sport. As part of its ongoing efforts, Admedia will organize events, campaigns, and community programs that will run throughout the next twelve months. These initiatives are aimed at not just highlighting the athletes’ prowess but also at fostering a deeper connection between the sport and its fan base.
KRLF’s Director of Rugby and Ecosystems Development John Mbai expressed his gratitude, stating: “We are immensely grateful to Admedia Communications for their generous support. This partnership is a game-changer for us, providing the means to elevate our game and bring international attention to the talent we have here in Kenya. It goes beyond just a sponsorship; it’s a vote of confidence in our players and the future of rugby league in our country.”
As Admedia continues to support the KRLF, the future of Kenyan rugby league is looking brighter than ever. This partnership is serving as a testament to the power of collaboration in elevating sports and creating a lasting impact on the athletes and the community. With each team’s unwavering dedication, the Kenyan rugby league will not only make strides on the field, but also win hearts off it, one match at a time.
