With one of its mega projects, the Graylands Phase 5, due for its groundbreaking ceremony, Admedia Communications Ltd was challenged to take up the Public Relations roles through media engagement and coming up with compelling articles that would be used to create a buzz about the project.
The other challenge was to carry out media training in matters media relations for the Purple Dot staff in preparation for the speeches and any questions that would be raised by the media on the day of the groundbreaking ceremony.