Brand Strategy
Our brand strategy services help businesses in Kenya define their purpose, positioning, and messaging to build a powerful and lasting connection with their audience.
Build a Brand Strategy That Commands Attention and Drives Growth
A powerful brand is your most valuable business asset. It is the foundation upon which all communication is built. We provide the clarity, direction, and strategic framework you need to connect deeply with your audience and outmaneuver your competition.
- Why Choose Us
We are the Brand Identity Experts
A powerful brand isn’t created by chance, it’s built with intention. We move beyond surface-level aesthetics to deliver a foundational strategy that becomes your most valuable business asset.
We Build Authentic, Inside-Out Foundations
Unlike designers who focus only on aesthetics, you position yourselves as "business thinkers and strategic partners." Your approach is to build a brand from its core values and unique promise outward, ensuring the resulting identity is a true reflection of the business, not just a superficial shell.
We Deliver a Practical, Actionable Blueprint
You don't just provide a theoretical document; you deliver a "comprehensive Brand Strategy Guide" that is an "active, living blueprint." This ensures the strategy is implemented consistently across all touchpoints, providing the team with clarity and confidence for daily decision-making, which prevents wasted resources and inconsistent messaging.
We Offer a Meticulous and Comprehensive Process
Your service is described as a "rigorous strategy" with a "meticulous and comprehensive" process. This methodical approach from deep audience research to defining architecture ensures no critical element is missed, providing a complete strategic framework that guides all future communication and growth.
We Have Proven Expertise with Major Brands
Our portfolio includes reputable, large-scale organizations like Airtel, Oriflame, and the NBA. This social proof demonstrates a proven track record of success and shows that your strategies are trusted by leading brands to navigate competitive markets and build powerful connections with their audience.
- Our Solutions
Building Your Brand From the Inside Out
We believe that a authentic brand identity is built on a foundation of rigorous strategy. We are not just designers; we are business thinkers and strategic partners. Our process is a collaborative journey designed to unearth what makes your business unique and translate that into a compelling market position.
Audience and Market Research
We begin by building a deep understanding of your landscape. Who are you trying to reach? What are their motivations, pain points, and aspirations? Simultaneously, we analyze your competitors to identify gaps in the market and opportunities for you to own.
Brand Positioning
This is the heart of your strategy. We articulate exactly how you are different and why that difference matters. We define your unique value proposition and carve out your distinct place in the competitive landscapey, ensuring everything you communicate is aligned and purposeful.
Brand Messaging and Voice
With your position defined, we give your brand a voice. We craft your core messaging pillars, your brand story, and the specific tone and language you will use to communicate with your audience. This ensures that every piece of content, from a tweet to a annual report, sounds unmistakably like you. This consistency is what builds trust and reinforces a strong brand identity over time.
Brand Architecture
For organizations with multiple products, services, or sub brands, we create a logical system that organizes your offerings. We determine the relationship between them, deciding on the best structure whether it is a branded house, a house of brands, or an endorsed brand model. This creates clarity for your customers and operational efficiency for your marketing teams, strengthening the overall brand identity of the entire organization.
Some of the clients we have walked this journey with include Airtel, Oriflame, Shield Assurance, NBA and AFD in the Basketball Experience project in Kenya, among other reputable organizations and brands.
An Overview of Past Projects
- Testimonials
Proof, Not Promises
Please know we are so grateful for you partnership on what was unquestionably our best Global Forum ever. I know it was not easy work, but thank you for your creativity, flexibility and smiles throughout these past months. Look forward to working with you again.
Bronwen Magrath
Global Programme Manager Schools2030, Aga Khan Foundation
(5.0 / 5.0)
We’ve worked with the Admedia team for several years and highly recommend them. They offer highly personalized attention and tangible results that we have not found in any other PR agency over the years. We’ve worked with Admedia on a variety of projects, most notably documentaries, animations, and other productions. They are a joy to work with and always deliver. They are adaptable and accommodating and take the time to understand our needs.
Esther Daud
Communications Officer - AGRA
(5.0 / 5.0)
Admedia’s commitment to excellence, creativity, and an out-of-the-box approach has set a new standard in providing results-driven campaigns for any industry. I now realize how critical it is to hire the right public relations firm to generate outstanding media opportunities in this highly competitive market. At the UNEA event, Admedia exceeded my expectations by supporting the coordination of media events and coverage (photography and videography), including the placement of press releases, and op-eds, organizing press conferences, and media appearances for the event.
Staff
UNDP
(5.0 / 5.0)
- FAQs
Quick answers to key questions
What exactly is brand strategy, and why is it important?
A brand strategy is not just your logo or name; it is the foundational blueprint for your entire business. It defines your purpose, your unique position in the market, and how you communicate with your audience. It’s crucial because it provides clarity and direction, ensuring all your marketing efforts are consistent, resonate with the right people, and effectively differentiate you from competitors. Without it, you risk wasting resources on inconsistent messaging that fails to connect.
How is your approach to brand strategy different from just designing a logo?
We build brands from the inside out. While a logo is a visual symbol, our strategic process first uncovers what makes your business unique through rigorous research and positioning. We are business thinkers and strategic partners first. We develop the core strategy; your messaging, voice, and architecture before any visual identity is created, ensuring your logo and design are meaningful representations of your strategy, not just superficial aesthetics.
We're an established company. Do we need a brand strategy or a rebrand?
Many established businesses need a strategic refresh. If your current brand identity no longer reflects your company’s vision, values, or expanded services, or if you’re struggling to connect with a new audience, a rebrand guided by a new strategy is essential. We help revitalize your brand by redefining your positioning and messaging to ensure it remains powerful, relevant, and competitive in today’s market.
What do you mean by "Brand Architecture," and when is it needed?
Brand architecture is the strategic framework that organizes your products, services, or sub-brands. It defines their relationship to your master brand, creating clarity for your customers. This service is critical if your company has multiple offerings (e.g., a parent company with several subsidiaries or product lines). We help structure them logically whether as a branded house, house of brands, or endorsed brand to strengthen your overall market presence and improve marketing efficiency.
What is the final deliverable we will receive?
You will receive a comprehensive Brand Strategy Guide. This is a living, actionable document that serves as your brand’s blueprint. It includes your defined brand positioning, core messaging architecture, audience personas, tone of voice guidelines, and if applicable, your brand architecture. This guide aligns your team and provides a confident filter for all future business and marketing decisions.