When did you last ask whether your PR is actually working? Not the daily press releases and posts, but the bigger picture.
A PR audit is a structured review of your internal and external communication. It checks whether your messages are clear, consistent and effective, and whether they are building the reputation and influence you need.
A strong audit goes beyond counting media mentions. It shows whether your story is cutting through, how your market talks about you and whether that attention supports goals such as trust and growth.
Without an audit, you are working on assumptions. You may feel busy and visible, but you cannot be sure your effort is paying off. An audit replaces guesswork with evidence.
What a PR audit covers
A good audit looks at four areas. Your messages, and whether they are consistent across channels and spokespeople. Your coverage, including where it appears, its tone and who it reaches. Your audiences, and what they actually think of you. Your channels and processes, and whether they support the goals you have set.
How to run one
Start by defining what success looks like for your organisation. Gather the evidence: coverage reports, social data, stakeholder feedback and internal interviews. Compare what you intend to say with what audiences hear. Then set priorities for the next six to twelve months.
What you gain
A PR audit turns communication from an activity you hope is working into a measurable driver of trust and growth. It shows what to keep, what to fix and where to invest next.
If you would like an independent view of your communication, our team can run the audit with you.
Insights
