Overview

Reputation is your most valuable currency. Admedia builds public relations programmes that shape perceptions, earn trust and create lasting connections between your organisation and the people who matter most to it.

We follow one principle: connection before coverage. Relationships with journalists, stakeholders and communities come first, and the coverage that follows carries more weight.

What We Do

Our PR practice brings several disciplines together, so every message works in harmony.

Our Public Relations services include:

• Communication strategy and message development

• Media relations and press office support

• Press releases, op-eds and feature placement

• Media briefings and press conferences

• Crisis communication and issues management

• Media buying across TV, radio, print and digital

• Media monitoring and coverage reporting

• Stakeholder and influencer engagement

Every programme is built around your objectives, your sector and your audiences.

Our Approach

We begin with discovery. Through interviews, audits and media analysis, we understand your current reputation, your audiences and the gaps between them. From there, we build a clear message architecture so everyone in your organisation speaks with one voice.

Our media team then turns your story into angles journalists want to cover, places it with the right outlets and tracks the results. When an issue arises, we provide calm, fast counsel to protect what you have built.

Why It Matters

Without a clear strategy, communication becomes reactive. Messages drift, opportunities are missed and a single negative story can define you.

Strategic PR gives you control of your narrative. It builds credibility with policymakers, partners and the public, and it creates the trust you need when it matters most.

Good PR is measured by what people believe and do, not by clippings.

What You Can Expect

Organisations working with Admedia benefit from:

• A clear narrative and consistent key messages

• Coverage in outlets your audiences trust

• Stronger relationships with journalists

• Preparedness for reputational risks

• Paid media that complements earned coverage

• Reporting tied to reach, sentiment and goals

For the CGIAR Gender Conference 2025, our integrated PR campaign secured 30 pieces of coverage and 216.9 million reach across Africa. We aim for the same discipline on every account.