Admedia Impact
Admedia Impact is the development communication arm of Admedia Communications Ltd., dedicated to driving change through strategic, evidence-based, and participatory communication initiatives and impact investing matchmaking in sectors such as climate action, agriculture and food security, health, governance, and gender equality. We work to bridge the gap between implementing organizations and their stakeholders and investors.
Why is Development Communication Essential?
Development communication is the use of communication to facilitate social development. It is a purposeful, systematic effort to share information and foster dialogue that can drive positive change in society. Development communication involves both top-down and bottom-up approaches, where information is not only disseminated by authorities but also actively shaped and shared by the communities themselves. The goal is not just to inform, but to empower individuals and groups to participate in their own development processes, making them active agents of change.
- Areas of Focus
Admedia Impact Key Thematic Areas:
Climate & Environment
Renewable/Clean Energy, Conservation, Carbon Capture and Trading, Energy Efficiency, Sustainable Transportation, Forestry, Circular Economy.
Agriculture & Food Security
Food Production and Farmer Training, Access to Food, Livelihood Activities, Storage and Utilization, Nutrition, Crop Protection, Market Linkage, Food Systems and Value Chains.
Health & Nutrition
Public Health, Maternal & Child Health (MCH), Nutrition, Communicable Diseases, Water, Sanitation & Hygiene (WASH).
Youth Empowerment
Entrepreneurship, ICT Training, Skills Training, Civic Engagement, Psychosocial Support, Mentorship, Access to Dignified Work.
Gender Equality
Gender-Based Violence (GBV), Women’s Political Participation, Women Empowerment, Women’s Security, Sexual & Reproductive Health Rights (SRHR).
Human Rights
Human Rights, Child Rights and Protection, Women’s Rights, Disability Rights, Refugee Rights & Access, Civic Rights, Cultural Preservation, Peace & Stability.
- Embedded on a Strong Foundation
Admedia Impact Pillars
Social Impact
We aim to create and facilitate positive change for people and communities as a result of strategic initiatives and efforts.
Community Development & Resilience
Helping communities become self-reliant and sustainable.
Sustainable Development
Promoting environmental, social, and economic sustainability.
Behaviour Change Communication
Our communication strategies aim to encourage individuals and communities to adopt healthier, positive, and more sustainable practices.
Participatory Approach
Our approach to development communication includes working with and in communities to collaboratively create, implement, and disseminate communication that is effective and long-lasting.
Climate Action
We ensure our projects, clients, programmes and initiatives are playing the part in contributing to a low-carbon and climate resilient future.
- Testimonials
Proof, Not Promises
Please know we are so grateful for you partnership on what was unquestionably our best Global Forum ever. I know it was not easy work, but thank you for your creativity, flexibility and smiles throughout these past months. Look forward to working with you again.
Bronwen Magrath
Global Programme Manager Schools2030, Aga Khan Foundation
(5.0 / 5.0)
We’ve worked with the Admedia team for several years and highly recommend them. They offer highly personalized attention and tangible results that we have not found in any other PR agency over the years. We’ve worked with Admedia on a variety of projects, most notably documentaries, animations, and other productions. They are a joy to work with and always deliver. They are adaptable and accommodating and take the time to understand our needs.
Esther Daud
Communications Officer - AGRA
(5.0 / 5.0)
Admedia’s commitment to excellence, creativity, and an out-of-the-box approach has set a new standard in providing results-driven campaigns for any industry. I now realize how critical it is to hire the right public relations firm to generate outstanding media opportunities in this highly competitive market. At the UNEA event, Admedia exceeded my expectations by supporting the coordination of media events and coverage (photography and videography), including the placement of press releases, and op-eds, organizing press conferences, and media appearances for the event.
Staff
UNDP
(5.0 / 5.0)
- FAQ
FAQs about Admedia Impact
What exactly is Admedia Impact, and what does it do?
Admedia Impact is the development communication arm of Admedia Communications Ltd. We are dedicated to driving social change through strategic, evidence-based communication and impact investing matchmaking. Our core work involves bridging the gap between implementing organizations (like NGOs, government agencies, and impact-focused businesses) and their key stakeholders, communities, and investors. We do this through services like impact storytelling, media training, community needs assessments, and advocacy campaigns.
How is "development communication" different from regular PR or marketing?
While PR and marketing often aim to promote a product or brand for commercial gain, development communication is a purposeful, systematic effort to facilitate social development. Our goal isn’t just to inform but to empower. We use participatory approaches to foster dialogue, encourage positive behavior change, and make communities active agents in their own development process, rather than just passive recipients of information.
What are the main thematic areas that Admedia Impact focuses on?
We concentrate on key sectors crucial for sustainable development. Our primary thematic areas are:
Climate & Environment
Agriculture & Food Security
Health & Nutrition
Youth Empowerment
Gender Equality
Human Rights
What does 'impact investing matchmaking' mean?
This service connects impact-based businesses and social enterprises with intentional investors from around the world. We curate and facilitate relationships between ventures that are creating positive social or environmental change in our key thematic areas (e.g., clean energy, sustainable agriculture) and investors who are specifically looking to generate both a financial return and a measurable, positive impact.
Who are your typical clients?
We primarily work with organizations that are driving social change, including:
Non-Governmental Organizations (NGOs)
Government Agencies
Development Partners
Sustainability Departments within larger corporations
Impact-focused businesses and social enterprises
Can you give an example of how you help a project with its visibility?
Absolutely. We use a multi-channel strategy to ensure projects are seen and heard. For a client, we might:
Produce a short documentary and photo essays to tell powerful impact stories.
Secure feature articles in relevant mainstream and digital publications.
Train project staff on how to effectively communicate their goals in media interviews.
Organize a high-level conference to showcase milestones and connect stakeholders.
This creates a blend of continental visibility and ensures local community ownership of the narrative.
What is your "participatory approach" and why is it important?
Our participatory approach means we work with communities, not just for them. Instead of creating messages in isolation, we collaborate with community members to co-create communication strategies. This ensures the messaging is culturally relevant, trusted, and effective. It empowers communities, fosters long-lasting change, and ensures that projects are aligned with the community’s actual needs and realities.