Client
EPRA
Service
Digital Marketing
location
Kenya
The Energy and Petroleum Regulatory Authority (EPRA) regulates Kenya's electricity, renewable energy, oil, gas and petroleum sectors. It works to keep the energy environment transparent, responsive and safe.
EPRA partnered with Admedia to launch a national digital campaign on energy safety.
The Challenge
Kenya was seeing a rise in LPG, petroleum and electrical accidents. This became EPRA's priority issue.
EPRA needed to reach a wide public audience and teach safe handling in a way people would notice and share.
The Approach
We built a digital campaign around three safety themes: LPG, petroleum and electricity. For each theme, we engaged influencers whose audiences matched the people EPRA needed to reach.
We tracked sharing and conversions beyond the first posts, to see how far the safety messages travelled.
The Outcome
The campaign reached a wide audience and generated sharing and conversions well beyond the original content.
Engaging dedicated influencers for each theme let EPRA speak to each audience through voices it already followed.
"They are always one step ahead in the game and have greatly increased our name recognition."
—
EPRA
,
Client testimonial
Case Studies
