The United Nations Development Programme (UNDP) is a global movement network that advocates for change and connects countries to knowledge, experiences, and resources to help them build a better life. UNDP engaged Admedia in the media coverage of a 5 day conference, for their Cluster meeting of resident representatives. Admedia was able to carry out the following activities:
- Support coordination of media events and coverage (photography and videography) including placements of press releases, op-eds organizing press conferences and media appearances for the event.
- Support curation of digital posts to amplify the UNEA event and the resident representatives’ cluster meeting key messages, to clearly communicate the project purpose.
- Support the creation of digital and communication assets to increase public awareness and involvement, as well as curate strategic media moments to highlight the impact of the UNEA event and the resident representatives’ cluster conference.
- Monitor digital and mainstream media channels so as to provide feedback on the progress and outcome of the initiative.