So as to capture visuals and to tell stories of the current situations regarding water and sanitation in the low-income areas, Imperial Leather in partnership with Rotary took the challenge to Admedia Communications Ltd. The challenge required Admedia to come up with the visual concept, script, actual visuals, edit, and colour grade the 45-seconds long TVC. Our Video Production Team ventured into the low-income areas and took shots of the locals going about their daily activities in regards to water and sanitation, and built a story around the two.