The campaign was launched at the luxurious Radisson Blue Hotel in Upper Hill and attracted more than 1000 winners throughout the 30day campaign period.
Admedia did in-camera interviews for all the winners who won Kshs.5000 and above in all towns in the country and these interviews ran as TV Commercials and on the various social media platforms.
It’s without a doubt that the sales went up and PZ Cussons gained faithful customers along the way. The campaign was such a success. This was the birth of our relationship with PZ Cussons who we’ve successfully been serving since 2018 in all matters branding and TVC.