Admedia Communications joined forces with Mercy Corps to illuminate the challenges faced by communities in Kenya’s arid and semi-arid regions. This collaborative effort reflects our steadfast commitment to utilising effective communication as a cornerstone for global development.
The stage for this significant collaboration was set at the ASAL ADAPTS round table event hosted on 25th July 2023, at the Jacaranda Hotel, Nairobi. ASAL ADAPTS, a program with a noble mission, aims to spotlight the issues affecting communities in Kenya’s ASAL (Arid and Semi-Arid Lands) regions and to formulate data-driven solutions. The event at the Jacaranda Hotel served as a crucial platform, bringing together stakeholders from diverse government and private sectors to discuss the pivotal role of data-driven decision-making in various domains.
Data-driven decision-making, the process of crafting choices based on meticulously gathered and analysed information from diverse sources, took centre stage during this event. Admedia Communications played a substantial role by assisting in event planning, helping Mercy Corps design the event program, and generously providing conference essentials such as bags, notebooks, pens, and water bottles.
Furthermore, Admedia lent crucial support through their expertise in videography, photography, and audio-visual production. Our contributions were instrumental in capturing and conveying the essence of the event.
Admedia’s unwavering commitment to making choices that enhance society and promote sustainable development aligns seamlessly with ASAL ADAPTS’ overarching objectives. As we continue on this transformative journey, we wholeheartedly embrace the potential that data-driven insights offer in reshaping the narrative of arid and semi-arid lands from desolation to one of hope and opportunity. Together with Mercy Corps, we are committed to making a lasting impact on these regions, driving positive change and empowering communities for a brighter future.
