Tata Chemicals Magadi was on the lookout for ways in which it would elevate its visibility by using branding initiatives, developing content with on brand look and feel, use of art and flair of storytelling, and inculcating employees’ engagement through the use of internal marketing efforts aimed to inform, involve and get them connected to the company’s Mission, Vision, Values, and company activities.
This was a challenging marketing mix with both internal and external marketing strategies and required an all rounded communications agency to ensure its success. And as expected, Admedia Communications Ltd rose to the challenge.