About Client:

The Energy and Petroleum Regulatory Authority (EPRA) is Kenya’s energy sector regulatory agency in charge of technical and economic regulation of electrical power, renewable energy, oil and gas and petroleum sub sectors.

EPRA strives to create a regulatory environment that is transparent, responsive and safe, that equitably balances the interests of both the consumers and the utility investors.

Challenge:

The difficulty was brought on by an increase in LPG, petroleum, and electrical accidents in Kenya. This became the organization’s primary issue, and an ideal solution to address it, was to launch a digital campaign meant to raise awareness and enhance mass education.

Solution:

We have seen closely how digital campaigns attain outstanding results. Thus, the digital campaign was launched with the intention of achieving our client’s objective of creating mass awareness and driving education on safety steps when handling Electrical, Petroleum and LPG products.

With the power of social influence, key influencers were engaged for each perspective; LPG, Petroleum and Electrical. With this strategy, we were able to reach a wide audience and track sharing and conversions that went beyond the initial engagements with the original content.